"The OHA rebrand changed many aspects of the brand, but to keep this objective, I’ll focus on three very clear points:

First: perceived value. OHA began to be seen as a signature brand—with concept, voice, and intention. That was something we had worked very hard to achieve. Since the rebrand, a more conscious, values-aligned customer profile has come closer—and stayed.

Second: internal clarity and honoring our story. The rebrand organized our identity. Today we have a much clearer understanding of who we are, what we sell, and, most importantly, what we do not sell—and what we do not want. This is reflected in firmer decisions, less improvisation, and more coherence in our communication.

Third: opening new opportunities. Partnerships, invitations, and conversations began happening on a different level. This positioning elevated OHA into a more strategic dialogue with architects, brands, and curated experiences. And we’ve been seeing many positive results from this shift.

Speaking of financial impact: the quality of our sales improved. Our average ticket increased, because our symbolic value started being communicated and perceived more effectively.

Aspolka Design continues to be our choice for every new creation and for all strategic direction behind new initiatives within OHA. So here is my most sincere recommendation to anyone seeking work that is impeccable, deep, and fully personalized: Aspolka Design immersed itself in the essence of our brand to deliver a rebrand of the highest level. Because of that, we didn’t just receive a new visual identity—we experienced a shift in layer, a transition in mindset, and a new level across every sector of the company.

And that changed our entire story.

Aspolka, always: thank you for so much!